Start direct
Flex
$0/mo
No monthly subscription
Merchant fee5%
Start direct ordering with no monthly subscription.
Start with Flex
ACT 01 / GET DISCOVERED
A search becomes your next order.
They find your restaurant. They tap your direct link. They order from a storefront with your name on it.
↗
From discovery to checkoutFollow a simulated customer journey below.
01 / SOMEONE IS HUNGRY
9:41●●● ▰
⌕google.com···
Google
best deli near me
HDHudson DeliLocal deli · Pickup & delivery↗
Hudson DeliOpen now · New York
4.8 ★★★★★ · sample listing
Fresh. Local.
Made for you.
Made for you.
Hudson DeliOrder direct · Open now◻
Made fresh.
Ordered direct.
Ordered direct.
PickupDelivery
Turkey ClubFreshly prepared$11.95
+
Iced LatteHouse favorite$5.50
+View bag · $17.45 →
← Checkout
Your orderTurkey Club + Iced Latte
$17.45HOW WOULD YOU LIKE IT?
Items$17.45
Online ordering fee (5%)$0.87
Estimated tax*Calculated at checkout
Example item total + ordering fee$18.32
Demo only. No payment or real order. Delivery and tax are excluded.
✳✦✳✦
✓
DEMO ORDER CONFIRMED
It's yours.
Start to finish.
Order #1048$18.32*
A direct relationship begins here.
DIRECT CHANNELSample experience
↗
Ready to be discoveredWatch the full path
A connected illustration, not a live Google listing or completed transaction.
ACT 02 / RUN THE SHIFT
The order lands.
The order lands.
You're in control.
From the first alert to the kitchen screen, every handoff feels like one connected operation.
✓
One order, one clear statusTry the order controls in the demo.
pdo.OWNER / ORDERS LIVE DEMO
ORDER #1048JUST NOW
Sarah M.$24.50
↗ PICKUPPAID · DEMONSTRATION
1 × Turkey ClubNo tomatoes · Toasted
1 × Chicken WrapExtra sauceORDER STATUSNEW ORDER
OrdersCustomersAnalyticsPayments
KITCHEN DISPLAYOratap KDS
#1048NEW
Sarah · Pickup1 × Turkey Club
1 × Chicken Wrap
●Awaiting acceptance
Order received→
A new direct order arrives.
01 / 04Interactive order-management demonstration. No live restaurant orders are processed here.
ACT 03 / KEEP MORE
Same $50 order.
Same $50 order.
Different outcome.
See how marketplace commission compares with Oratap's merchant fee on an example order. Your numbers can tell the real story.
$
Make the math visibleChange the fee assumption or Oratap plan.
TRANSACTION / EXAMPLE 001 ILLUSTRATIVE
THE CUSTOMER ORDERS$50.00SAME BASKET · TWO ROUTES
MARKETPLACE
MERCHANT RETAINS*$37.50
Commission−$12.50
• WITH ORATAP
MERCHANT RETAINS*$47.50
Merchant fee−$2.50
FEE DIFFERENCE PER ORDER+$10.00before other costs*
*Illustration compares commission/merchant fees only, based on a $50 product subtotal. Excludes subscriptions, payment processing, delivery, taxes, tips and separate customer online-ordering fees. Not guaranteed savings.
Compare your actual volume ↗
ACT 04 / TRUST COMPOUNDS
The order ends.
The order ends.
The impression doesn't.
A great meal becomes an opportunity to ask for a review and build the trust that helps the next customer choose you.
★
Make the good experience countSee a sample post-order review journey.
★ANOTHER REASON
TO CHOOSE YOU
TO CHOOSE YOU
Illustrative review flow. Actual reviews are voluntary and outcomes vary. Messages are subject to applicable consent rules.
ACT 05 / KEEP THEM COMING BACK
Not one order.
Not one order.
A lasting relationship.
With a direct customer relationship, your business can recognize repeat visits and send relevant, permission-based offers.
∞
From the first to the fifth orderMove through this illustrative customer story.
ONE CUSTOMER / DIRECT ORDER HISTORYILLUSTRATIVE
SM
Sarah M.Direct customer · sample profile
ActiveLIFETIME CUSTOMER VALUE$31.20
ORDERS01 / 05
ORDER 1ORDER 2ORDER 3ORDER 4ORDER 5
FIRST DIRECT ORDER
A new relationship begins.
All orders, amounts and customer activity shown are hypothetical. Messages require appropriate permissions; no result is guaranteed.
Now put your numbers to work.
Not a promise. A calculation you control.
Run the numbers ↓